Open Educational Resources about marketing

15.062 Data Mining

Language:
English
Author:
Prof. Nitin Patel
Institution:
Massachusetts Institute of Technology OEC Member
MERLOT
View More Information about the Course in MERLOT
Categories:
  • Business / Marketing / Market Research
Data that has relevance for managerial decisions is accumulating at an incredible rate due to a host of technological advances. Electronic data capture has become inexpensive and ubiquitous as a by-product of innovations such as the internet, e-commerce, electronic banking, point-of-sale devices, .. show the rest of description.

Social Marketing

Language:
English
Institution:
The Open University OEC Member
MERLOT
View More Information about the Course in MERLOT
Categories:
  • Business / Marketing / General

This free, online textbook is a unit that "examines the nature of social marketing and how the adoption of marketing concepts, frameworks and techniques developed for commercial marketers can be applied to the solution of social problems. Primarily, social marketing aims to effect behavioural

.. show the rest of description.

15.810 Marketing Management | Sloan School of Management

Language:
English
Institution:
Massachusetts Institute of Technology OEC Member
MERLOT
View More Information about the Course in MERLOT
Categories:
  • Business / Marketing / General
This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from .. show the rest of description.

15.810 Marketing Management | Sloan School of Management

Language:
English
Institution:
Massachusetts Institute of Technology OEC Member
MERLOT
View More Information about the Course in MERLOT
Categories:
  • Business / Marketing / General
This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from .. show the rest of description.

15.822 Strategic Marketing Measurement

Language:
English
Author:
Prof. Drazen Prelec
Institution:
Massachusetts Institute of Technology OEC Member
MERLOT
View More Information about the Course in MERLOT
Categories:
  • Business / Marketing / Market Research
Marketing research may be divided into methods that emphasize understanding "the customer" and methods that emphasize understanding "the market." This course (15.822) deals with the market. The companion course (15.821) deals with the customer. The course will teach you how to write, conduct and .. show the rest of description.

15.834 Marketing Strategy

Language:
English
Author:
Prof. Birger Wernerfelt
Institution:
Massachusetts Institute of Technology OEC Member
MERLOT
View More Information about the Course in MERLOT
Categories:
  • Business / Marketing / General
The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers. .. show the rest of description.

15.822 Strategic Marketing Measurement

Language:
English
Author:
Prof. Drazen Prelec
Institution:
Massachusetts Institute of Technology OEC Member
MERLOT
View More Information about the Course in MERLOT
Categories:
  • Business / Marketing / Market Research
Marketing research may be divided into methods that emphasize understanding "the customer" and methods that emphasize understanding "the market." This course (15.822) deals with the market. The companion course (15.821) deals with the customer. The course will teach you how to write, conduct and .. show the rest of description.

CMS.610 / CMS.922 Media Industries and Systems

Language:
English
Author:
Dr. Christopher Weaver
Institution:
Massachusetts Institute of Technology OEC Member
MERLOT
View More Information about the Course in MERLOT
Categories:
  • Business / Marketing
This course examines the interplay of art, science, and commerce shaping the production, marketing, distribution, and consumption of contemporary media. It combines perspectives on media industries and systems with an awareness of the creative process, the audience, and trends shaping content. .. show the rest of description.

15.053 Optimization Methods in Management Science (MIT)

Language:
English
Author:
Prof. James Orlin, Dr. Ebrahim Nasrabadi
Institution:
Massachusetts Institute of Technology OEC Member
MERLOT
View More Information about the Course in MERLOT
Categories:
  • Business / Management / Production and Oper Mgnt
  • Mathematics and Statistics / Mathematics / Applied Mathematics
  • Science and Technology / Engineering / Industrial and Systems
This course introduces students to the theory, algorithms, and applications of optimization. The optimization methodologies include linear programming, network optimization, integer programming, and decision trees. Applications to logistics, manufacturing, transportation, marketing, project .. show the rest of description.

15.356 How to Develop Breakthrough Products and Services (MIT)

Language:
English
Author:
Prof. Eric von Hippel
Institution:
Massachusetts Institute of Technology OEC Member
MERLOT
View More Information about the Course in MERLOT
Categories:
  • Business
  • Business / Management / Entrepreneurship
Firms must develop major innovations to prosper, but they don't know how to. However, recent research into the innovation process has made it possible to develop breakthroughs systematically. 15.356 How to Develop Breakthrough Products and Services explores several practical idea generation .. show the rest of description.