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BusinessWeek covers Creative Commons [w/ OCWC shoutout]

There was a decent article recently in BusinessWeek about CC efforts, notable for a couple reasons: first, it’s a good introduction to the transition that Creative Commons is undergoing as Lessig focusses elsewhere and Ito takes over (Ito sees his job as turning Creative Commons into a “global mass market brand”), and second the Consortium gets a prominent mention:

Even so, the movement has influential backers. Microsoft’s (MSFT) Word, Excel, and Powerpoint software now come with tools to set up Creative Commons licenses, and Google (GOOG) and Yahoo (YHOO) allow users to search for Creative Commons-licensed films, photos, and books. More than 200 universities worldwide have joined OpenCourseWare, a group that distributes Creative Commons-licensed course materials for free. (Through OpenCourseWare, Japan’s Shinsei Bank said in April it would let the Indian Institute of Technology Kanpur teach students about the intricacies of the bank’s computer network.)