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Webinar: “Google Analytics: A look at MIT OpenCourseWare’s Implementation”

Would you like to collect and analyze stronger data for your OCW site? Are you wondering how to aggregate information on those who are visiting your website? Do you have questions on how to effectively analyze the data? Join the OCW Consortium webinar on “Google Analytics: A look at MIT OpenCourseWare’s implementation”. Joe Martis, Production Manager of MIT OCW will examine the use of Google Analytics at MIT and will demonstrate how to analyze the data in various ways to come up with a stronger strategy for website promotion. The webinar is held on the 3rd of February at 10 AM EST. The webinar is open to anyone who is interested in OCW, and there is no need to register in advance. Join the webinar at http://breezemeeting.asu.edu/ocwc. Have your questions ready for discussion following Joe’s presentation.

To get acquainted with features of Google Analytics before the webinar, please go to http://www.google.com/analytics/features.html. This webinar is suitable for those who are interested in using the technology effectively, from relative novices to those with advanced technical skills.