- Plan for a significant level of effort around communication – internal and external, proactive and reactive.
- Expect much initial misunderstanding of the OpenCourseWare concept among faculty and among external constituencies.
- Engage senior leadership who can make an important contribution by championing OpenCourseWare.
OpenCourseWare is a new concept and will require a strong focus on communication and outreach from the outset.
Internal communications will most likely need to focus on building understanding of and support for the OpenCourseWare concept, while external communications will need to focus on building awareness among target audiences and groups.
A large part of the communications effort is dealing with user feedback and questions.