I completely believe that openness leads to innovation. Introductory Statistics is an example of a former textbook that has become a learning platform and system due to the innovation of other non-profit and for-profit organizations because of the CC BY license.
I have been involved in the Open Movement since the early 2000s. This includes having the first full, captioned course videos from a community college hosted by iTunesU, allowing open access to an award winning online course I co-developed, and co-author of Introductory Statistics by OpenStax College and (formally, Collaborative Statistics published on Connexions). I was the first project director for the Community College Consortium for Open Education Resources. I introduced and led the internal campaign for open policy adopted by the California Community College system. In addition, I have led and continue to lead openness advocacy and professional development on OER. In 2013, the Open Ed Consortium (then called OCWConsortium) awarded me the annual Educator Award for OpenCourseWare Excellence (ACE award).